Privacy Policy
Mark O’Brien Photography
Last updated: 6 November 2026
At Mark O’Brien Photography, I take your privacy seriously. This policy explains how I collect, use and protect your personal information when you visit my website, enquire about my wedding photography services or make a booking.
1. Who I Am
Mark O’Brien Photography is an independent wedding photography business based in South London, UK.
Website: https://markobrien.photography
Email: mark@markobrien.photography
I am responsible for the personal information collected through my business.
2. Information I Collect
When you contact me through my website, Google Ads, social media or email, I may collect:
- Your name and your partner's name
- Your email address and telephone number
- Your wedding date and venue
- Details about your wedding plans
- Any additional information you choose to share
If you book my services, I may also collect billing information, addresses and other details necessary to fulfil our agreement.
3. How I Use Your Information
I use your personal information to:
- Respond to enquiries about my photography services
- Check availability and provide quotations
- Communicate with you about your wedding
- Manage bookings, contracts and payments
- Deliver your wedding photographs and related products
- Maintain necessary business and financial records
I will not add you to unrelated marketing mailing lists simply because you have made an enquiry.
4. Legal Basis for Processing
Under UK data protection law, I process your personal information on the following grounds:
- Contract: To respond to requests before booking and to provide the services you have booked.
- Legitimate interests: To manage my business, maintain relevant records and respond to appropriate follow-up enquiries, where those interests do not override your rights.
- Legal obligations: To maintain financial records and comply with applicable laws.
- Consent: Where required for optional marketing communications or other activities that require your permission.
5. Google Ads and Contact Forms
If you submit an enquiry through a Google Ads lead form, Google collects the information you provide and makes it available to Mark O’Brien Photography.
I use this information solely to respond to your enquiry and discuss my photography services.
Google may also process information according to its own privacy policy, available at https://policies.google.com/privacy.
6. How Your Information Is Stored and Shared
Your information may be stored securely using trusted third-party services, including email providers, Google services and Studio Ninja, my client management system.
Where necessary, information may also be processed by providers supporting my photography business, including online galleries, album ordering and payment services.
I only share information where reasonably necessary to provide my services, manage my business or meet legal requirements.
I do not sell your personal information to third parties.
Some service providers may process information outside the UK. Where this happens, I take appropriate steps to ensure suitable data protection safeguards are in place.
7. How Long I Keep Your Information
If you make an enquiry but do not proceed with a booking, I will normally retain your details for up to 12 months after our last communication, unless there is a legitimate reason to keep them longer.
For confirmed bookings, I retain relevant information for as long as necessary to provide my services, manage any subsequent enquiries and meet legal or financial obligations.
Financial records are generally retained for at least six years, where required by applicable law.
8. Website Cookies and Analytics
My website may use cookies and analytics tools to understand website traffic, improve the visitor experience and measure advertising performance.
Where required by law, I will request your consent before using non-essential cookies or similar tracking technologies.
You can manage cookies through your browser settings and any cookie controls provided on my website.
9. Your Rights
Under UK data protection law, you have rights relating to your personal information, including the right to:
- Request access to the information I hold about you
- Ask for inaccurate information to be corrected
- Request deletion of your information in certain circumstances
- Object to or restrict certain uses of your information
- Withdraw consent where processing relies on consent
- Request transfer of your information where applicable
To exercise any of these rights, please contact me using the email address above.
You also have the right to raise a concern with the Information Commissioner's Office (ICO) at https://ico.org.uk.
10. Changes to This Policy
I may update this privacy policy occasionally to reflect changes to my services, technology or legal requirements.
Any updates will be published on this page with a revised date.
11. Contact
If you have any questions about this privacy policy or how your information is handled, please contact:
Mark O’Brien Photography
Website: https://markobrien.photography
Email: mark@markobrien.photography